As CineForm Inc (the start up), the codec became a core differenciator, open source was never felt to be a viable option (we were probably wrong.)Ĭonsumers weren't the only one's with speed and compression issues. Since then, Avid DNxHD and Apple ProRES have followed similar strategies. While there were other performance optimized codecs, like HuffYUV, CineForm was the first to offer significant compression, balancing quality, speed and performance like no other before it. We didn't know this was a somewhat new idea. So in 2001, the CineForm codec became the first "visually lossless" intermediate codec (not a proxy) that replaced the source with a new file with much more speed. We had worked out that the Intel processors had plenty of speed for editing without dedicated hardware, but the camera's compression, DV or MPEG based, were too difficult to decode. was a team of engineers that knew image and video processing, but very little about codec design (which likely helped.) Back then, DV (remember mini-DV tape?) was popular but too slow on the consumer's Pentium III and Pentium 4 desktops for software based video editing. The CineForm codec, initially developed in 2001, was designed to enable real-time consumer video editing. 16 years is a long time for a piece of software to remain useful.
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